At AS Creative Group, we specialise in producing high-quality, visually striking media that supports brand campaigns and marketing initiatives. From dynamic film content and refined photography to considered social assets, every project is crafted to reflect each client’s identity and capture attention across premium platforms.
Why Choose AS Creative Group
Experts in Content Creation: With a refined understanding of visual production and concept development, ASCG delivers content that is engaging, purposeful and brand-aligned.
Decades of Experience in Hair, Beauty & Fashion: With over 40 years experience across the hair, beauty and fashion sectors, ASCG brings depth, credibility and commercial awareness to every project.
Proven Track Record: Trusted by leading brands including Babyliss Pro, ghd, MD London, MaxMara,
Rocket Dog.
Background
Industry & Product Understanding:
AS Creative Group brings deep industry experience shaped by brand, product development and artistic direction roles at ghd, MD London and BaByliss Pro. This background informs a clear understanding of electrical hair tools, from early stage concept and development through to manufacturing realities and market positioning.
Product Development to Brand Narrative:
Working closely with R&D, engineering and product teams, ASCG has contributed to the development and refinement of product ranges, translating performance criteria and design intent into clear, compelling visual narratives. This ensures products are positioned with credibility and clarity, supporting brand strategy while resonating with professionals and consumers alike, supported by an extended, award-winning network within the hair and beauty sector.
Creative Direction & Executive Production:
Alongside creative direction, ASCG operates at executive production level, ensuring campaigns are delivered with precision and consistently high production values. By combining brand thinking, artistic direction and product understanding, ASCG creates work that elevates perception, strengthens brand presence and builds lasting audience connection.
